BUILDING ENDURING VALUE ACROSS THE BUSINESS OF SPORT.
Eden is an independent strategic advisory focused on helping investors navigate ownership and value creation in modern sport.
We work with investors, rights-holders, teams, and select brands on complex decisions across football, motorsport, and global sport. Our advisory spans ownership strategy, acquisitions, partnerships, commercial development, and long-term platform building.
A joined-up perspective is applied across capital, media, and growth to help partners identify opportunity and build assets that endure beyond a single transaction. This approach is grounded in a deep understanding of how modern sport operates.
Independent by design, Eden is built for a new era of sport where ownership, media, and culture are inseparable.
WHAT WE ADVISE ON
A focused set of mandates across ownership, capital, and commercial strategy.
Acquisitions & Transactions
Team, platform, and asset acquisitions, including minority and control stakes, restructurings, and strategic investments.
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Ownership, Governance & Operations
Support for owners and leadership teams across governance, organisational structure, and long-term growth.
Media, Rights & IP Strategy
Media rights, content platforms, IP strategy, and distribution models aligned with long-term asset value.
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Strategic Mandates & Special Projects
Confidential support on complex situations, bespoke mandates, and time-sensitive opportunities.
Partnerships & Commercial Strategy
Brand partnerships, sponsorships, and commercial frameworks designed to reinforce ownership objectives.
See Who We Work With
“Eden were sharp, calm, and straight to the point. They understood what actually mattered , which made the process far easier than it usually is."
Managing Director, Global Reach Partners
“Jordan has a very clear read on football and how decisions really get made. He’s thoughtful, discreet, and someone you trust to handle things properly."
Director, Arsenal Football Club
“Eden get the balance right between strategy and reality. They understand the global game and how partnerships need to work in practice, not just on paper.”
Head of Partnerships, FIFA
